Kravitz' talents are unparalleled. He has won four consecutive Grammy Awards, setting a record for the most wins in the Best Male Rock Vocal Performance category. Having sold over 38 million albums worldwide, Kravitz' musical success has afforded him many opportunities to fulfill his creative vision beyond the recording industry. The artist appeared in the critically acclaimed film Precious, the box office smash films The Hunger Games and Catching Fire, as well as Lee Daniels' The Butler. In addition to his music and film work, in 2003 Kravitz launched a creative firm, Kravitz Design Inc., which provides commercial and residential design services, product development and branding.